Emotional Appeal Used in Visual Advertising Essay -- essays research p

In almost any commercial you watch today, you will notice that they rargonly tell you something just about the merchandise being sold. Neil Postman stated, The television commercial is not all about the character of the product to be consumed. Its about the character of the consumers of products (128). I find this very true. Commercials combine the use of sight, sound, color, motion, and often humor to put forth an effective message. Within a short expiration of time, these advertisements can capture ones attention and convince one to buy their product. It doesnt matter if the product has value, as long as the advertisers are able to make a consumer believe it does. Playing off of emotions is one of the most effective ways to lure people in because you cant refute emotions. Commercials can effectively manipulate and create false perception using emotional appeal to further benefit the advertiser. Television commercials are a persuasive form of communication. One sees tons of ima ges of famous people, breath-taking scenery, fun vacations, and of happy families spending quality time together. But what is this telling a consumer about the product? It tells those who may buy them about their own fears, insecurities, anxieties, and dreams. They do this by constantly reminding them that their lives could be better if they buy this or that. These images are used for psychological purposes and to crop off of emotions because we are emotional beings. People respo...